CV — Tony Edwards

Profile

Staff UI Engineer with 10+ years of experience driving large-scale front-end initiatives and fostering cross-functional collaboration at a leading global streaming platform. Proven track record of architecting user-focused solutions, leading complex projects across multiple engineering organizations, and building inclusive, high-performing teams. Expert in modern web technologies with mastery of React/JavaScript/TypeScript, CSS, Node.js, as well as systems design, performance optimization, and observability. Experienced collaborating with various engineering teams, including web, iOS, Android, and TV platforms.

Key Professional Accomplishments

Platform Architecture & Technical Leadership

Architected scalable authentication systems moving legacy 2015-era infrastructure to modern standards with 90%+ A/B test success rate
Designed and implemented multi-factor authentication framework optimizing for performance while addressing security vulnerabilities and fraud prevention
Pioneered novel identity solutions including automatic authentication systems leveraging graph-based user identification
Led resolution of critical platform tensions affecting 80+ engineers across multiple organizations, serving as technical mediator and driving architectural consensus

Large-Scale Project Execution

Program Captain for major identity modernization initiative spanning 4 client platforms (web, Android, iOS, TV) and multiple product surfaces, coordinating technical and non-technical cross-functional teams
Led high-stakes readiness initiatives for major traffic events, conducting comprehensive risk assessments and technical preparation across all product domains
Architected profile data transfer systems designed for scalability and extensibility, working with legal, privacy, customer service, and multiple engineering teams
Delivered complex features end-to-end from concept through implementation, consistently exceeding business metrics

Teambuilding, Culture, and People Development

Led cross-functional teams of 10-20+ people (engineers, designers, PMs, legal, security) across multiple high-stakes initiatives, providing technical direction, resolving conflicts, and ensuring on-time delivery
Experience in recruiting (pipeline building, interviewing, job description creation, etc.)
Mentored countless engineers from junior to senior level, informally and formally
Championed engineering voices and created a culture of psychological safety and open communication

Cross-Organizational Impact

Built bridges between platform and product teams during controversial technology transitions, reducing organizational friction and enabling smooth adoption
Championed engineer advocacy by collecting formal feedback, consolidating concerns, and presenting actionable recommendations to senior leadership
Established technical standards that influenced day-to-day work for dozens of engineers across different organizations
Facilitated knowledge sharing between teams that had never previously collaborated

Innovation & Technical Excellence

Invented novel authentication approaches currently under patent review, demonstrating ability to create IP-worthy innovations
Consistently delivered high-impact features with measurable business results and user experience improvements
Optimized critical user flows including signup, login, and identity management across multiple platforms
Balanced technical debt management with feature delivery, ensuring long-term system health

Leadership Philosophy & Approach

Context over Control: Provide clear context and empower teams to execute with autonomy
Inclusivity: Ensure all voices are heard and foster cross-functional partnership
Bias-to-action: Move quickly to get results and iterate while maintaining quality standards; prefer iterative process to perfect planning
Mentorship Focus: Committed to developing talent and building strong engineering culture

Core Technical Skills

React JavaScript / TypeScript C-based languages CSS Node.js Server-Driven UI GraphQL RESTful APIs Python System Design AWS Distributed Systems Observability Performance Optimization Incident Response A/B Testing & Analysis Technical Writing SEO Web Performance

Professional Experience

Senior Staff Software Engineer — Netflix 2022 – Present

Co-engineering lead for Netflix's new Identity Platform "The Matrix," drafting system design and engineering proposal for individual-level user identity
Led "Survey Crew" initiative to resolve critical platform tensions affecting 80+ engineers & presented recommendations to engineering leadership
Technical lead for Netflix Live readiness (Paul vs. Tyson, NFL games), coordinating readiness across Growth systems and conducting flow-level risk assessments
Architect and implement user-facing systems serving millions of global users
Mentor engineering talent and contribute to organizational technical culture
Assist with recruiting: pipeline development, JD creation, interviewing, etc.

Senior UI Engineer — Netflix 2015 – 2022

Program Captain for Netflix Identity & Security program spanning 4 UI platforms + Games, managing cross-functional teams across the Product organization
Led Profile Transfer, Member Referral, multi-factor authentication, and Device Switchover initiatives with engineering, design, product, legal, privacy, and customer service teams
Architected large-scale refactors of the netflix.com homepage supporting high-velocity experimentation
Led performance optimization initiative; delivered internal and external talks
#2 contributor to netflix.com codebase with contributions to 70+ A/B tests
Technical lead & UI engineer on acquisition flows: landing pages, signup, login, account management
Mentorship and cultural leadership across Netflix's Growth engineering organization
Assist with recruiting: pipeline development, JD creation, interviewing, etc.

Software Engineer — Cerner Corporation 2012 – 2015

Full-stack development (ASP.NET MVC, C#, Microsoft SQL, JavaScript/CSS) for healthcare software applications
Solution Designer for multi-million dollar consulting projects: requirements gathering, technical architecture, data modeling
Created prototypes and led vision for major enterprise initiatives

Education

Bachelor of Science, Physical Sciences — Kansas State University

Additional Interests & Skills

Electronics and Engineering Hobbyist

Armchair engineer: 3D printing, CAD, robotics, electronics (motor control, ESP32, analog & digital, etc.)
Industrial & product design: design and build hobby projects for myself and friends

Community & Values

Mentor to LGBT youth entering the technology sector
Advocate for inclusive teams, psychologically safe team culture, and mission-driven work